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Jaffe Juice

Primary Format :Marketing
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Last 20 Shows

Flip the Funnel: Halve your Budget; Double your Revenue

It's time. It's time to talk about my new book. Finally. It's time to talk about why retention is the new acquisition. it's time to talk about the new rules of customer service and how customer service can become THE...

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JJTV #71 - Is Your Brand Social

Do you have a social brand? What is a social brand? Can a shoe or a can or a car even BE social? How come Apple is the "most social brand" when in reality they're anti-social. I also introduce R.E.A.C.H....

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How Toyota can Flip the Funnel

It's tough going these days if you work for Toyota or any of its partners. It's tougher being a customer especially with the doubt surrounding loose floor mats and sticking accelerator pads and safety concerns in general. And then there's...

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JJTV #70 - The Great Agency Race

The changing landscape of the agency business and the race between traditional, digital and social agencies to lead branding efforts. Additional links: Adweek article that started this conversation Podcast debate between myself and Twist Image's Mitch Joel Spread the word:...

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Tefillinage: How to pray with Teffilin on a plane

Shmuly Tennenhaus, the man behind the Obamica and the John McKippah (scroll down) is at it again! This time in response to an incident which just occured involving a young Orthodox Jew who was praying on a plane (doing the...

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Donate your Beans here

Been a little slow on the draw to cross post my monthly stint on The BeanCast, so here is the direct download (which will download automatically if you are subscribed to Jaffe Juice - The New Marketing Podcast) Topics covered...

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Jaffe Juice #133 - The one with the raging social media agency debate

My good buddy, Mitch Joel, and my new colleague, Powered's CMO, Aaron Strout, "sat down" to debate whether the industry needs a dedicated social media agency or alternatively, whether digital agencies are best suited/positioned to deliver on social as just...

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JJTV #69 - Nook's Promotion Strategy: The Best or Worst EVER???

In this episode, I debate whether Barnes & Noble's promotion and distribution strategy for their e-Reader - the Nook - was the best OR worst EVER. Whilst I'm not sure about the limited supply portion, the in-store promotion via pop-up...

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JJTV #68 - Et tu Twitte

Twitter - with its retweeting policy - seems to be going the same way as Facebook - with its privacy policy: GET BIG FAST. Perhaps this episode should have been called deja vu. Come on people....there's more to conversation than...

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Oh yeah, crayon got acquired...

It's probably testiment only good things, but I've been too busy to focus on the acquisition/roll-up announcement since the day it happened. I still haven't gotten around to telling about 90% of the people I'd like to tell...including family members!...

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JJTV #66 - Your 15 seconds of fame courtesy of Kodak

A great example of innovation and leveraging media assets (in the form of digital/OOH) in the form of Kodak's Times Square billboard interactive session. Here's Kodak's Tom Hoehn's blog post. Spread the word: Share JJTV with the world, your clients,...

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JJTV #67- Accenture the negative

I wonder if there will be any backlash against Accenture for pulling their sponsorship of Tiger Woods. It shows how fickle and spineless this brand really is....with you during the good times; first to bolt when things get hairy. Spread...

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The magical number 30

30 is an incredible number with both magical and mystical properties. It has huge implications for business, economics and finance. It also has a series of very relevant marketing attributes which include holistic thinking, integration, (strategic) planning, innovation and more.

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JJTV #65 - CES or bust

I'm at C.E.S. and exploring some of the most exciting consumer electronics gadgets, gizmos and technology that is hitting, about to hit or will hit the marketplace. In this episode I discuss some of the trends to watch out for...

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JJTV #64 - Kelly Clarkson retouching kerfuffle

Self Magazine recently defended their "retouching" of Kelly Clarkson in their September issue in order to make her "look her personal best". And in doing so, managed to reaffirm the magazine industry "looking their professional worst." Which got me to...

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JJTV #63 - The Perfect Tablet

What is the perfect tablet device? Companies like this show's sponsor, HP, have been in the game for a while. And with Apple about to make a play, as well as other newcomers like the JooJoo (legit challenger or also...

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JJTV #62 - Ali G was right about Da Meedya

"Never a truer word said in Jest," goes the saying. And when it comes to "the media", the real question is this: "Who do you trust?" The Fake news? The mainstream news? The sensationalist news? Or your neighbor? PS Congrats...

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On the Record with Eric Schwartzman

At the recent PRSA conference in Slam Diego, I had the pleasure of sitting down with Eric Schwartzman, host of the fantastic "On the Record" podcast. I'd never met Eric before, but as a fellow podcaster, we were bound by...

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JJTV #61 - Method and scum do not mix

My thoughts on the Method "Shiny Suds" Kerfuffle. In short, my 2 points concern "activist" consumer groups gaming the rhetoric system and also a brand disconnect AKA Method did not need to resort to this typical creative agency-led schlock. Spread...

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Googly Bubbly Augmented Beans

"The police asked Tiger's wife how many times she hit him. "I can't remember," Elin said, "just put me down for a 5." - when you're getting jokes like that coming from About.com, you know Tiger Watch isn't over. Here's...

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