PodcastDirectory.com's listings of the Brain Storm! by Digital Business Books Podcasts

Brain Storm Business Podcast, Obama Marketing and ZipCar Strategies, sponsored by Commercial Creation Center

In today's Brain Storm! Business Podcast, we will discuss (in passing) Obama's flawless marketing campaign, as well as ZipCar's 7 point strategy to break out of the old mold and move from $2 million to $100 million in revenues. As I said, I only mention Obama's campaign in passing, but thought it deserved mention. A vague but energizing word (Change), celebrity endorsements, the use of social media, and the targeting of an untapped generation of typically unmotivated (and uninfo ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

In today's Brain Storm! Business Podcast, we will look at lessons learned from the autobiography of Steve Martin. I have a love for biographies, either business or celebrity. I don't go after current pop-icons, but older entertainers who have been around the block. Their lives offer lessons anyone can learn from, and I realized last night, that they offer great business lessons as well. Entertainers are Entrepreneurs too. If you think about it, they are in the business of promoti ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

In today's Brain Storm! Business Podcast, we will talk about the cover story of Inc. magazine - Kevin Rose of Digg, Pownce & Revision3. He is the media mogul of the future, or so they say. But what impresses people the most about him is his persona. He's accessible. He drinks beer and parties with geeks. He tells dirty jokes on internet tv. Or does he? He admits that he has one persona for doing business, and another one for promoting business. In today's business podca ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

In today's Brain Storm! Business Podcast, we will review thenew Sprint Commercial and what they are doing DIFFERENT from all of the other mobile phone companies, and how we can apply it to our businesses. Have you seen the black and white, simple commercial from Sprint, telling existing and potential customers that they can come in and have their phone explained to them? Brilliant - they are actually acknowledging that the majority of their cell phone service users have NO CL ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

Hello Brain Storm Business Podcast followers - if you are still out there. No, Penny Haynes is not dead - she has just had to switch hats from entrepreneur to geeky programmer for the last several months. Today she has been liberated as the Commercial Creation Center multimedia production software went public. So now I'm back to doing the thing I love to do - like podcasting and learning about business ideas and successes! Brief review of what has happened over the past 4 month ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

You can see the article done on me and the Commercial Creation Center at: http://weekend.entrepreneur.com/2008/10/14/why-not-jump-on-the-video-sharing-bandwagon/ Michelle Anton asked me to ask you all to leave comments there, if you know me personally or know my work - there's a place in the comment field for you to put your web site link, which isn't a bad thing to have a link to your site from Entrepreneur.com! Penny Haynes P.S. Remember, the new Brain Storm ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

In today's Brain Storm! Business Podcast, we will discuss an online book by 37Signals called Getting Real and how to apply some of their concepts to our own businesses. My Argentinian programmer who is working on the Commercial Creation Center suggested that I read this book. I think he was trying to tell me something. I am always tempted to add more things to my software. This book tells me less is more - as long as it meets the customers' needs. Simplify and Focus is the first order o ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

In today's Brain Storm! Business Podcast, we will discuss different strategies to determine and implement pricing for your products and services.I first explain the problems I have been (and am continuing to) endure with my USB microphone. Ear pieces move, and despite packing tape, still cause clicking and clacking. Just shoot me now. We discuss the different options in pricing and how pricing is a part of your marketing strategy. Determining your target market and competition (or la ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

Click here to listen to the podcast. In today's Brain Storm! Business Podcast, we will discuss SalesConX with its CEO, Evan Sohn, and how you can, in a very straight-forward manner, buy and sell introductions to the people you need to contact.I was introduced to SalesConX by the owner of a business opportunity directory. She had signed up for the affiliate program and we were all offered a $25 credit. I figured "Why not try it." So far, I'm glad I did.Ever want to find your pe ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

In today's Brain Storm! Business Podcast, we will discuss some of the latest happenings for YouTube, Flash and Mogulus, and how you can make the most of this news.Microsoft is planning to license both pdf and flash for use on mobile platforms. What does this mean for you and me? The ability to see flash based video on our cell phones. What will you do to apply that knowledge to your own business? How about putting flash based audio and video on your website.YouTube is making it easie ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

Click here to listen to the podcast. In today's Brain Storm! Business Podcast, we will begin a discussion based on the book Wikinomics, as well as the practical uses of outsourcing as partnering.***as a side note, sorry about the sound quality of the recording. There is intermittent clicking caused by my breaking in of a new USB microphone. It won't happen again, I promise!I'm enjoying Wikinomics. It's not like studying brain surgery, but more like delving into a topic in which you hav ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

In today's Brain Storm Business Podcast (long overdue, I know), I videocast with a webcam and discuss digging deep to invest time and money to better equip and promote your business.Ever have an idea that seemed great, but didn't succeed as you had imagined? What did you do about it? Abandon it or analyze it? I advocate analyzing it before you abandon it, and see if you can find out what is missing and shore up the gaps.With the Online Community Magazines, there was a gap between wanti ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

Click here to listen to the podcast. In today's Brain Storm Business Podcast, I interview PlayCafe CEO Mark Goldenson. Mark Goldenson, Chief Executive Officer Mark Goldenson, CEO, has eight years of experience in launching internet services. Mark was a product manager at PayPal where he managed registration and in-house CRM for 1,300 service agents. previously co-founded Woosh, and raised $21 million in funding. co-founded the Stanford Bazaar, a local online marketplace acquired by Sta ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

Click here to listen to the podcast. In today's Brain Storm! Business Podcast, we will discuss the important of providing an experience and not just a product, using Pinkberry and Mint as examples.PLUM CARD! That's the credit card that was advertising that they provide Pinkberry with the credit they need to keep expanding their pseudo-frozen-yogurt franchise. In the podcast, I couldn't remember the name (I only remembered it was some type of reddish color). Great example of cross-mark ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

Click here to listen to the podcast. In today's Brain Storm! Business Podcast, we will looks at free tools to create videos and also to create live internet tv shows.There are times when everything converges in the same place at the same time, and I find myself talking and teaching about these audio and video tools over and over again. So I am taking my own advice and recording the information once so I can then direct people to this recording and they can benefit from it - without me sa ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

Click here to listen to the podcast. In today's Brain Storm! Business Podcast, we will discuss 'to advertise or not to advertise' - in social networks, which is the question.Facebook and Google are facing off in the arena of social networking and advertising. Now we all know that Google is king when it comes to ads, but Facebook has the momentum from the success of it's social network. Google has moved into the social network realm, and now Facebook is moving into advertising.Do consume ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

Click here to listen to the podcast. In today's episode of Brain Storm! Business Podcast, I review the business strategy behind CourtTV becoming truTV, and also share an opportunity for free advertising in USA Today.Have you ever considered changing your entire business and content just so you can attract a target market for potential sponsors? That's what CourtTV is doing, thanks to Steve Koonin, who is masterminding the entire thing. Instead of focusing on content first, they are thin ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

Click here to listen to the podcast. In today's Brain Storm! Business Podcast, we are going to discuss Co-Promotion as a way to self-promote.There are many ways to promote yourself, but you wouldn't automatically think that promoting something or someone else could bring attention to you. However, that is a valid way to market yourself. It has been done with Diet Coke, Mentos, Firefox and the iPhone, to name a few.When you promote another "hot" item, you can draw traffic from ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

In today's Brain Storm! business podcast, we will discuss the importance of design in your business, from conception, through production, to marketing and consumption.We talk about Fast Company's article on Yves Behar, and there are some great ideas to discuss. His points on not following the crowd, and the impossibility of getting the best design from concensus, should really make us think about our standard ways of determining what's "good".You are who you hang out with in th ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website

Click here to listen to the podcast. In today's Brain Storm! Business Podcast, we will review another online social networking phenomenon, which was supposedly started by a 15 year old girl 2 years ago, and which now brings in over 1 million visitors a month and millions of dollars.In an article on Cnet.com, they interviewed Catherine Cook, the 17 year old "owner" of My Yearbook. Of course, it helps to have an older brother who could put $250,000 into the business idea to make ...

Listen | Listen in your iPhone | Download | View full cache | Visit Website