Google advertisers should consider dayparting tactics and strategies that can improve the results of their AdWords campaign.Listen | Listen in your iPhone | Download | View full cache | Visit Website
SEO: What's the Word?Investing marketing dollars wisely into search engine campaigns on Google, Yahoo and MSN can reap dividends.Listen | Listen in your iPhone | Download | View full cache | Visit Website
Big Opportunities with Small BusinessSmall business owners sometime seem like a big challenge to marketers. They can be difficult to target and easily dissuaded. Given the right opportunity, however, small business owners can also be timely and loyal customers.Listen | Listen in your iPhone | Download | View full cache | Visit Website
SEO: What's the Word?By anticipating the search terms used by customers and incorporating them into a web site, marketers can boost their site's natural search engine ranking.Listen | Listen in your iPhone | Download | View full cache | Visit Website
Link Popularity: The Internet's 'In Crowd'While having the best web site in your industry is a noble goal, a far more satisfying one is to have the most popular site.Listen | Listen in your iPhone | Download | View full cache | Visit Website
Location, Location, Location: Spots to Consider for Online AdsRecent changes with Google, Yahoo and MSN have marketers reconsidering the best location for their ads.Listen | Listen in your iPhone | Download | View full cache | Visit Website
Express Pay May Be The WayExpress payment options from PayPal and Google provide online shoppers with what they’re looking for – a secure, hastle-free shopping experience. And, they provide advantages to many merchants too.Listen | Listen in your iPhone | Download | View full cache | Visit Website
Listen to This: Satellite Radio Can Promote Your National BrandMarketers with national brands are learning to love satellite radio because it can be a great way to take a small budget and do big things with it. A satellite radio campaign can be more cost effective to produce, air and manage than a national TV or local AM/FM radio campaign.Listen | Listen in your iPhone | Download | View full cache | Visit Website
What It 'Means' to to 'Think' Like A Search EngineWonder how a search engine ‘thinks’ about your web site? Search engines know what you say. And, sometimes they know what you mean.Listen | Listen in your iPhone | Download | View full cache | Visit Website
Email Marketing: What’s An Inbox Worth?As Yahoo and AOL begin charging marketers to reach the inboxes of their subscribers, it’s time to consider the value of a customer’s inbox.Listen | Listen in your iPhone | Download | View full cache | Visit Website
Local TV Advertising: Super Bowl vs Super BargainAt $2.5 million per 30-second spot, the average 2006 super bowl commercial is unattainable for most businesses. Nevertheless, TV advertising has never been more affordable for small business.Listen | Listen in your iPhone | Download | View full cache | Visit Website
Google Says 'No Thanks' to New SitesWine and cheese aren't the only things that get better with age. So do web sites, according to Google.Listen | Listen in your iPhone | Download | View full cache | Visit Website
Who is Stealing Your Website Content?The only thing that has really changed in search engine marketing over the last seven years is the number of search engine spammers and affiliate marketers clogging up the engines. A decent looking website with original and valuable content is still the long term survivor according to Google secret labs.Listen | Listen in your iPhone | Download | View full cache | Visit Website
The Write Stuff: Marketing with ArticlesThere are few better ways to promote your business than by writing good, helpful articles and sharing them on your web site.Listen | Listen in your iPhone | Download | View full cache | Visit Website
One Size Does Not Fit All: Global Search Engine OptimizationAbout 60 percent of the online population is non-English speaking. This means your well-optimized English website would have little appeal to the majority of population in the world.Listen | Listen in your iPhone | Download | View full cache | Visit Website
30 Days to StartupBecoming the president of an international corporation used to take a lifetime of hard work. Now, it can be done with a PC, strong entrepreneurial spirit, and less than 30 days.Listen | Listen in your iPhone | Download | View full cache | Visit Website
Turning Ads into Sales: Context is KingIt's estimated that the typical customers is bombarded with more than 3,000 advertisements each day. So, It's not surprising that consumers are ignoring all but the most relevant ones.Listen | Listen in your iPhone | Download | View full cache | Visit Website
Pay Per Click: The More Keywords The BetterWith Google Adwords, you can spend ten dollars and send your advertisement to 50 million people instantly. The problem is that most advertisers don't understand how the system really works.Listen | Listen in your iPhone | Download | View full cache | Visit Website
Can You Hear Me Know? I'm PodcastingWith a little bit of effort and a microphone, you can use podcasting to talk with millions of people. They key is creating something that is worth listening to.Listen | Listen in your iPhone | Download | View full cache | Visit Website
Who Can Deliver? Selecting the Right SEO VendorCompanies that offer search engine optimization (SEO) services are full of promises. With a little bit of knowledge, you can identify SEO firms that can deliver.Listen | Listen in your iPhone | Download | View full cache | Visit Website
