Audio teleconference recording from February 26, 2008.
The Estate Protection Plan is most effective when integrated in your firm's overall marketing plan, avoiding a disjointed effort that can waste valuable resources. In this session you will learn how to master this, improving not only your success with the Estate Protection Plan, but boosting performance for all of your marketing efforts.
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What's In It For Me?March 18 Training Session for The Estate Protection Plan
This session will help you present the Estate Protection Plan to financial advisors as a joint marketing effort.
Presenters: Kyle E. Krull, Esq., President, Integrity Marketing Solutions and Jennifer Campbell, CEO
Approx. Length: 45 minutes with open mike Q&A at the end.
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Relationship MarketingWelcome to the first in our Master's of Marketing media series, Relationship Marketing.Estate attorneys today face a number of complex challenges, including uncertainty in the marketplace, commoditization of their services, increased competition, fee pressure and revenue concerns. Each of these challenges, however, points also to unique -- and favorable -- opportunities for savvy attorneys who utilize a strategy IMS has been teaching for years -- Relationship Marketing.Our interview today f ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
Strategic Public RelationsStrategic Public Relations is a powerful aspect of your firm's marketing efforts. Based on the foundation of the Strategic Plan, public relations can create a "friendly environment" for your marketing and personal rainmaking efforts -- making them both easier and more profitable. Done right, public relations is high-impact, high-visibility, and relatively low-cost. Common mistakes, however, can be costly. Remember, bad PR has far-reaching consequences that can undermine ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
