Welcome to the show where we give you lowdown, the inside information and the word from the experts to help you use the internet as part of your marketing machine.
Internet Marketing is brought to you by Site Visibility at www.sitevisibility.co.uk and in episode 57 we have an 2 interviews with best selling author Seth Godin plus entrepreneur and author of "The four Hour Work Week", Tim Ferris.
Podcast website: http://www.internetmarketingpodcast.org
Kelvin Newman:
Email: kelvin.newm ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#56: The 12 Marketing Tools of ChristmasWelcome to the show where we give you lowdown, the inside information and the word from the experts to help you use the internet as part of your marketing machine.
Internet Marketing is brought to you by AI Digital at www.ai-digital.com and in episode 56
The 12 Internet Marketing Tools of Christmas:
* Google's custom search engine - http://www.google.com/cse
* Majestic SEO - http://www.majesticseo.com
* Google insights for search - look for seasonal peaks - http://www.google.com/insights ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#55: Email Campaigns and Blogging StrategiesWelcome to the show where we give you lowdown, the inside information and the word from the experts to help you use the internet as part of your marketing machine.
Internet Marketing is brought to you by AI Digital at www.ai-digital.com and in episode 55
Rupert Murdock in negotiations with MSM to block Google from indexing it's content
Email campaigns - open rates, click through rates - smart split testing - using surveys
Blogging Strategies for 2010 - mission statement - vision - object ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#54: Questions, answers and SubhubWelcome to the show where we give you lowdown, the inside information and the word from the experts to help you use the internet as part of your marketing machine.
Internet Marketing is brought to you by AI Digital at hhtp://www.ai-digital.com
This month, questions and answers with Andy White, Daniel Rowles, Kelvin Newman and Helen Tredell:
Suggested tools for SMS marketing:
http://www.pure360.com
http://www.mobify.com
http://artbuzz.it (mentioned by Dan)
http://sign-up.to
Sugge ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#53: The Theme Koala CaperIn today's show Kelvin talks to Steve Waddington of Speed Communications about online PR. I am also joined today by Helen Trendell and Daniel Rowles.
Questions to ask your agency
Multiple suppliers
The specification process
Wireframe diagram
Letting designers do their job
Enabling Integrated Search Campaigns
SOSTAC (Situational Analysis Objectives Strategy Tactics Actions and Control)
Increasing Leads
Reduce PPC spend
Making mist of reduced resources
THEME for increasin ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#52: Online Brand AuthenticityIn today's show Helen Tredel talks Neil Crofts about how to find and communicate the essence of your business online. And I am joined by Kelvin Newman and Daniel Rowles to discuss:
Topics:
* Google Adsense' new model - Ad Review Centre
* Publishing and freemium models
* Memberwing - a cool plugin for WordPress
* Subhub - a CMS for subscription websites
* SEO tools: google alerts, integrated marketing approaches and social objects
Links:
http://www.memberwing.com/
http://www.subhub. ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#51: Analytics BonanzaIn episode 51 a very analytics oriented show with a bunch of tips from Kelvin Newman and a great interview with Avinash Kaushik Author of Web Analytics: An Hour A Day and an Analytics Evangelist for Google. Plus an opportunity to participate in the development of a Podcasting ebook and get complementary pre-release versions.
Topics:
* Advertising on the BBC
* Yoast Google Analytics for WordPress plugin - http://yoast.com/wordpress/google-analytics/
* RSS subscribers tracking - http://i ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#50: The 50th Episode - Questions and AnswersIn todays 50th show, we these the top questions from our listeners, including:
What's the worst SEO disaster the team have come across?
Do you know of any good examples of non-video viral success stories
What are your preferred keyword research tools?
Can I sell podcasts and videos on iTunes?
Are google picking up tweets?
How should I promote a small business blog?
Links:
http://www.seomoz.org/
https://adwords.google.com/select/TrafficEstimatorSandbox - google traffic estimator
http: ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#49a: Our Pre 50th Show RequestHello all, Andy White here with possibly our shortest ever episode of Internet Marketing. Our next episode will be our 50th and we wanted to do something a bit special - well OK THIS is our 50th episode but we're going to call it 49a so the next one really is our 50th.
We'd like to do a questions and answers show so we need your questions. They can be about anything to do with Internet Marketing. Now if you're on Twitter just send them in with the hashtag impc otherwise send an email to Ke ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#49: An SMX Bounty and Moonwalking BearsFresh from SMX London 2009, our roving reporter, Kelvin Newman has brought a bounty of interviews. We have Rand Fishkin, founder of SEOMoz.org on Why he changed from a consultancy to a publisher, Lyndon Antcliff on how a made up story went viral, Ciarán Norris who did the Transport for London video with the Moonwalking bear, and a very short interview with Seth Godin (there were technical problems with the link and Seth has very kindly agreed to come back next month).
Plus, of co ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#48: Ink, Paper and ScreencastsIn a paper-and-ink-oriented conversation today, Kelvin Newman and Helen Trendell tell me about their favourite Internet Marketing books. And I speak to Ian Ozsvald of Procasts and Showmedo, about the how and why of screencasting.
All coming up in Internet Marketing!
Topics covered:
* Getting depth of knowledge from books
* Efficient working
* Outsourcing and virtual assistants
* Email management
* Market research using pay per click ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#47: Twitter Conversations and AnimotoIn another enthusiastic round table chat today I talk to Daniel Rowles and Kelvin Newman about Twitter the conversations encountered on the seminar circuits. And I speak to Scot Collier, a photographer who is making good use of Animoto to promote his business.All coming up in Internet Marketing!
Topics covered:
* Twitter experiments done by e-Consultancy
* Using Twitter in customer service
* Using Twitter for encouraging feedback
* Possible benefits of al ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#46: Nuggets from SES LondonIn a lively round table session today I talk to Daniel Rowles and Kelvin Newman about web analytics - or should I say the expectations and demand of said web anayltics, mobile search marketing, some useful Twitter tips and what microphone we use for recording the podcast.
All coming up in Internet Marketing!
Topics covered:
* What microphone do we use for Internet Marketing?
* Notes from Search Engine Strategies (SES) London
* Expectations ramp up for web analytics
* Greater demand ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#45: SEO Latest TrendsIn today's episode, Daniel Rowles has a round table discussion with his senoir SEO team about trends they have seen in SEO in recent weeks. and Andy speaks to Razia Ahamed of Touchnote.com about how they are using online marketing.
Topics Discussed:
* Universal search in Google
* Google sandbox becomes the Reverse Sandbox
* Microformats and the Semantic Web
Lines to add into your hosts file to prevent yourself triggering Google Analytics:
127.0.0.1 www.google-analytics.com
127.0.0.1 ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#44: Content Management SystemsIn a late pre-Christmas show, Dan and I explore the world of Content Management Systems and in particular Wordpress, Joomla and Drupal.
Topics covered:
* Finding a reliable hosting companies
* The difference between hosting domains and websites
* Tools for monitoring inbound links
* Tools for creating site maps
* Comparison between Wordpress, Drupal and Joomla
Links:
* http://www.firstserv.com
* http://www.memset.com
* http://www.easyspace.com
* http://www.hostmysite.com
* h ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#43: Digital Marketing in a RecessionIn today's show Daniel Rowles and I discuss how companies can utilise digital marketing effectively during the recession and take a look at some really nice new tools from Google. I also Speak to Ian Ozsvald of ShowMeDo.com about how his use of online marketing.
Topics covered:
* The power of podcasting
* The shift of budgets to digital marketing
* Building trust online
* Putting your brand online
* Google Analytics with advanced segments
* Google Website Optimiser
* Multi- vari ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#42: Google Analytics Revisited"Google Analytics has grown into a handsome beast since we last looked at it - with some nice new features. In today's show Daniel Rowles and I take another look at how it can be integrated into your online marketing.
Topics covered:
* Getting your analytics strategy right
* The history of Google Analytics
* Setting up Google Analytics
* Limitations of Google Analytics
* How accurate is Google Analytcs
* Where you main focus should be when interpreting the results
* The difference ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#41: Chrome, Recession Strategies and Podcast Promotion"We have a feast of Google goodies in episode 41, plus some juicy strategies for implementing your Internet Marketing in these uncertain times. Plus we spill the beans on how we promoted this podcast in the early days in response to a listener's audio question.
Coming up in Internet Marketing.
Topics covered:
* Google Chrome
* Google's reconsideration request service
* Google Ad Manager
* Google Chart
* Using Freelancers
* Finding true SEO experts
* Finding good Pay Per Click mana ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#40: Making email marketing more effectiveIn episode 40 we examine the best ways to use email in your Internet Marketing arsenal, everything from selecting the right subject line to how people read email. And we talk to Ciaran Rogers about how he is integrating an email marketing analysis tool with his CRM system.
Coming up in Internet Marketing.
Topics covered:
* Getting the right subject line
* The correct way to test the email
* What you must have at the beginning of your email
* The best format for HTML emails
* Knowing ema ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
#39: Writing for the web revisitedIn episode 39 we take another look at writing for the web including how people read on the web, the proper use of links, thing that every page should have and 4 questions you should always ask yourself about every web page you create. We'll also be hearing about a new tool from Google for find out the key phrases that you should be optimising your pages for. And we'll be talking to a man who has his CRM system talking to Google Adwords.
Coming up in Internet Marketing.
Topics covered:
* ... Listen | Listen in your iPhone | Download | View full cache | Visit Website
