PodcastDirectory.com's listings of the Growing Your Business With Customer Experiences Podcasts

Satisfaction Surveys Mask Customers' Reasons for Defecting

Study after study has shown that more than three-quarters of customers consider themselves as being satisfied with their vendors just before they defect to others. Yet companies continue to rely on satisfaction surveys.

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In today's marketplace, delivering meaningful and memorable customer experiences effectively differentiates you from your competitors.

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Some four-letter words are worse than others, and this is one of the worst.

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