Creative Conversations - How to Create Great Radio Advertising
What does it take to create great radio commercials? What you should look -- and listen -- for when you hire a company to write or produce your radio spots.
Even more tips for performers and producers/directors of radio
commercials. With The Norman Agency's Jim Norman and Becky Trenton, and New York
actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com).
More tips for radio-ad performers and directors/producers about better waysto work -- and to work together. Featuring New York actor Doug Shapiro (www.dougshapiro.comorwww.thesavvyactor.com).
How can radio-commercial directors (producers) get better performances
from actors? How can actors get what they need from directors in order to give
those stronger performances? And how can professionals on both sides of the
studio glass communicate more effectively with each other and together create
more effective ads? Jim Norman, Becky Trenton, and New York actor Doug Shapiro
sat down at 38 Greene Street studios in Manhattan to answer those questions. Pt.
1.
We researched three years' worth of angry comments -- posted on internet
forums and blogs and filed with the Advertising Standards Council -- directed at
radio ads. The result? Our Top 5 Countdown of what listeners hate about radio
commercials. (Think of it an as an ad-visory.)
